Marrakech is a tourist hotspot, more than two million tourists each year. It is also the starting point for many excursions for hikers wishing to discover the Atlas or the desert further south. The city is now moving towards luxury tourism. Marrakech has indeed become one of the favorite destinations for French celebrities who love its preserved charm that combines luxury, refinement and authenticity. The city has been called a “dream of a thousand and one nights” by Arielle Dombasle who is investing in France to make this city better known. Many French stars have already bought their private Riad in the heart of the Medina. The appearance of this luxury tourism dates back to 1967 with the arrival of Yves Saint Laurent in Marrakech, then its purchase in 1980 Majorelle Garden. Marrakech becomes a place known by its culture, its arts, its traditions and its architectural heritage which seduces a large number of renowned artists.